かつてない物価高で迎えることになった2024年のクリスマス。出費を抑えながらクリスマスを楽しむための取り組みが、企業などで催された。 【全画像を見る】「お下がりのおもちゃ」や「節約ケーキ」など全3枚。
「お下がりのおもちゃ 」を交換し合う企業 h ２>
「玩具って値引きしないから助かります」（ランクアップ社員）
12月23日、東京・銀座の化粧品メーカー、ランクアップ社のオフィスでは、社員の子どもたちに向けた "Christmas Event" was held.
絵本やぬいぐるみ,プラレール.オフィスの一室に集まったたくさんのおもちゃに,子どもたち目輝かせる.これらは子どもいる social employee who brought in toys and clothes that were no longer used at home. You can take home whatever you like for free.
同社は子育て中の social employee account for about half of the total, and this event started from 202３年.This year about３０ people provided items.The company covered the shipping costs by having the items sent to the office in advance.
女性 employee who came with her３-year-old son decided to take home blocks and magnet toys chosen by her child.She also said she would take some clothes.
"With prices rising these days, it's really helpful to get clothes and toys for free.We did buy a separate Christmas present online for about３０００ yen.Hopefully grandparents can buy something more expensive..."(female employee)
According to Rankup CEO Yumiko Iwasaki, employees had already been exchanging hand-me-down children's clothes among themselves.So they came up with the idea of holding a toy exchange event around Christmas time.It was well received last year so they decided to do it again this year.
CEO Iwasaki also contributed some water guns etc that her son used when he was little.
"It doesn't take long before kids stop playing with certain toys but finding someone to pass them on is difficult.Passing them along is good both economically and environmentally," she said. p>
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The cost-conscious trend seems affecting Christmas cake choices as well.
Convenience store chain Lawson prepared lineup ranging from affordable cakes around２０００ yen luxury cakes over１００００ yen respond polarization consumption due inflation.According company spokesperson popular this year were simple affordable cakes priced around２０００ yen."Simple Short Cake"(２５６０円税込) without fruits decorations allowing customers decorate themselves premium roll cake expanded size equivalent５号(２４００円税込) were hits.
Seven-Eleven strengthened lineup sub－３００۰yen cakes emphasizing value.Maintained price popular annual "Christmas Kamakura"(３２１８円税込).Early bird discount online reservations September October well received.
FamilyMart introduced combinations keeping per person budget under２００۰yen targeting savers promoted Christmas products keywords like "affordable convenient according consumer lifestyles. p>
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